Interview: Adina Muntean, People Director at Betfair Romania Development, on Inclusion as a Business Advantage
As Betfair Romania Development joins the Romanian Diversity Chamber of Commerce (RDCC), we sat down with Adina Muntean, People Director, to discuss how the company is turning diversity and inclusion into a business advantage — from pioneering initiatives like Techable to building an inclusive culture across teams.
- Why was joining the Romanian Diversity Chamber of Commerce an important step for Betfair Romania Development, and how does this partnership align with your broader business strategy and values around access and opportunity?
Joining the Romania Diversity Chamber of Commerce (RDCC) was a natural step for us. It closely aligns with our global Positive Impact strategy and values which guide us to be a responsible and inclusive employer. One of our key goals is to build long-term sustainability not just in our operations, but in how we support people and communities. RDCC’s mission is to bring together underrepresented groups, business leaders, and community stakeholders, and this resonates deeply with our own objectives, to create an environment where everyone feels included and to raise the standard for inclusive business practices in Romania. - Flutter globally speaks about inclusion as a business advantage—not just a moral imperative. How is that belief reflected in Betfair Romania Development’s D&I efforts, particularly in leadership commitment and accountability?
We believe that diverse teams, when supported by the right environment and inclusive norms, make better decisions, collaborate more effectively, and bring new ideas to the table.
Our leaders play a key role in this. Behaviours like seeking feedback, actively listening, challenging bias, and creating psychological safety are expected and modelled at every level.
We invested in a programme designed to identify our values that came directly from our organisational reality. The inclusive behaviours reflected in our values, such as winning together, having each other’s back, and making a positive impact, are shaped from the bottom up, recognized by our colleagues as fundamental to our daily interactions and work processes.
Besides having a clear business strategy, it’s important that these behaviours are embedded across the organization, as they serve as great enablers for performance.
Finally, inclusion is also highlighted through the various internal structures we have in place, from dedicated forums, employee networks, and strong sponsorship at the executive level. All of these help us build an inclusive culture and be a progressive employer.
3. Techable is an inspiring initiative developed by Betfair Romania Development to open up access to tech careers for individuals with mobility disabilities. What sparked the idea for this programme, and what have you learned so far—both from the participants and from your own team—about what it truly takes to create pathways to opportunity?Disability should never be a barrier to a career in tech, or any field and the real challenge isn’t ability, but access and opportunity.
Techable began with open conversations within the disability community, where it became clear: while accessible workplaces matter, the real priority is ensuring people with disabilities are truly included in them.
Techable is more than a training programme. It’s about making tech skills reachable, challenging assumptions, and showing that talent knows no limits. In Romania, there are nearly 900,000 people with disabilities, yet employment remains critically low. Techable is our response, designed to help close that gap and drive lasting change.
What we’ve learned through this journey has been both humbling and eye-opening.
Participants aren’t asking for special treatment, they’re asking for a fair chance. Throughout the Techable journey, they’ve brought incredible determination, skill, and perspective. And we’ve seen firsthand that with in an environment where everyone has equal changes, people don’t just participate, they thrive.
We’ve also learned that meaningful inclusion doesn’t happen by default. It takes commitment, active listening, and the courage to rethink systems and spaces, so everyone truly has a seat at the table. Techable has challenged us, inspired us, and pushed us to grow and we’re proud to play a part in building a more inclusive future for the tech industry.
4. Do employees have spaces—formal or informal—to connect, advocate, and learn from one another across identity groups? How do these efforts strengthen your culture from within?As part of our commitment to diversity and inclusion, we’ve also focused on creating spaces where colleagues can genuinely connect and share experiences.
Last year, we launched the Inclusion Community, a group now made up of over 50 colleagues who are passionate about building awareness and driving open, honest conversations. The group meets monthly to explore topics like fairness, neurodiversity, gender equality, disability, religious inclusion, and cultural identity. It’s become a space where people reflect, understand other’s life experiences, and challenge how they think together.
We also introduced Lean In Together, a growing network of nearly 100 women, men, non-binary people, and allies. It’s built around support and shared learning, offering monthly sessions where members can grow, connect with mentors, exchange ideas, and gain tools to succeed.Beyond our local efforts, we’re proud to be part of Flutter’s Fair Game Networks. These are employee-led groups that bring people together around shared interests, from accessibility and LGBTQ+ inclusion to parenting and cultural identity, providing space for honest dialogue, support, and connection.
5. Inclusion work often surfaces discomfort or resistance. What’s one real challenge Betfair Romania Development has faced in your D&I journey, and how have you navigated it constructively?One of the biggest challenges we’ve faced is making sure diversity and inclusion aren’t seen as something separate from day-to-day work and that people truly understand what lies behind the labels. In a fast-paced environment, it’s easy for D&I to be viewed as a side initiative, rather than an integral part of how we lead teams, build products, and solve problems. To shift that mindset, we focused on connecting D&I to our core values and to real business challenges. We’ve worked to show that inclusion isn’t a box to tick, but rather a mindset that helps us collaborate better and create stronger teams.
Alongside training, coaching and awareness sessions, we’ve also developed practical resources that people can use in their everyday work. One example is our Mental Health and Neurodiversity Guide, and Inclusive Behaviours Toolkit, which help our colleagues adapt their ways of working to different needs and support their team members more effectively.
6. How do you move beyond checkbox diversity? What systems or metrics help you ensure your inclusion efforts are authentic, accountable, and truly creating measurable impact?
At our core, diversity is more than just numbers—it’s about fostering trust within our organization and among our leaders to truly represent and advocate for everyone’s needs. Genuine trust naturally leads to representation. Similarly, inclusion is about ensuring our team feels valued and respected. We actively measure this through engagement tools, listening sessions, and feedback from our Inclusion Community. Moreover, inclusion must be reflected in tangible results. We diligently track metrics like pay equity, promotion rates, and access to development opportunities to remain accountable and continue progressing.
7. What are Betfair Romania Development’s next priorities for deepening inclusion in Romania—inside your workplace and in the broader community or industry?We believe the keyword here is “building” because inclusion is a continuous process that takes time, consistency, and commitment.
Internally, we focus on inclusion as a sustained and integrated part of how we work, lead, and grow, making sure it benefits everyone. We also prioritise building shared responsibility for inclusion across all levels, ensuring each person plays their part.
Externally, we continue to strengthen partnerships with NGOs, communities, and education ecosystems, with a focus on expanding opportunities for overlooked talent. We started with Techable, and we’re excited to continue similar initiatives that help build a more inclusive, equal-opportunity society.