The Romanian Diversity Chamber of Commerce & Dentsu Romania Unite to Support Minority Rights
The Romanian Diversity Chamber of Commerce is proud to support dentsu Romania, a leading marketing communication group, in their first dentsu & friends for Pride campaign rolled out in Romania. This campaign aims to recognise and raise awareness of the vibrant diversity of the LGBT+ community.
“At dentsu, we are dedicated to cultivating a diverse and inclusive environment for our employees while championing equality and fairness within our industry,” Alexandru Stan, Client Director & Co-Chair DEI Council dentsu Romania, said.
Through our Social Impact program’s three pillars – Sustainable World, Digital for Good, and Far and Open Society – we are committed to driving long-term, sustainable change worldwide.
The ‘dentsu & Friends’ campaign serves as a testament to the vital importance of embracing and fully accepting diversity and aims to inspire and create a culture of equity, fairness, and equality.
“It is important to acknowledge that historically in European countries where civil partnerships were voted, it is because LGBT+ NGOs received the backing of international corporates. The ‘dentsu & Friends’ campaign with the support of the Romanian Diversity Chamber of Commerce serves as a remarkable example of how the business community can unite to make a positive social impact,” Lestat MONROE, Founder and Board Member of the Romanian Diversity Chamber of Commerce, added.
The companies taking part in the campaign in Romania are Generali, Player, MAC Cosmetics, Google, The European Bank for Reconstruction and Development (EBRD), Dentons, My Eco Box, iProspect, Carat, dentsu X, Dentsu Creative, Nice! Magazine and the Romanian Diversity Chamber of Commerce.
The ‘dentsu & Friends’ campaign was initially launched by dentsu Italy in 2021, and its design was created in-house by dentsu. It is rooted in the powerful belief that we are stronger together. Rather than competing for a share of voice, Dentsu Romania focuses to bring businesses together and harness our collective reach in society to make a positive social impact.
About the Romanian Diversity Chamber of Commerce
The Romanian Diversity Chamber of Commerce (RDCC) is a non-profit organisation that promotes the principles of diversity and inclusion in the Romanian business community. The RDCC is a forum for activities that bring together a diverse group of stakeholders, including women, LGBTQ+, Roma, disabled and other minority groups and communities and business leaders. Our vision is to create a business organisation that promotes professional development opportunities, community resources and networking events. The RDCC also offers a certification program useful to multinational businesses that wish to ensure the diversity of their business partners.
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centred approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
In Southeast Europe, dentsu operates in best-in-class media and creative solutions across Bulgaria, Croatia, and Romania, while also covering Albania, Bosnia & Herzegovina, Kosovo, Montenegro and North Macedonia, Serbia, and Slovenia with +300 professionals.